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El World of Coca-Cola fortalece el atractivo turístico de Atlanta durante la Copa Mundial de la FIFA 2026 al conectar historia, cultura y entretenimiento para los aficionados internacionales que visitan la ciudad. Foto: alleksana / Pexels.




United States
UNITED STATES -------------------------------3152NEWS STORY

World of Coca-Cola impulsa el turismo de Atlanta durante el Mundial FIFA 2026

Una experiencia cultural que conecta una marca global con millones de aficionados al fútbol

Atlanta se prepara para recibir a miles de aficionados durante la Copa Mundial de la FIFA 2026, pero la experiencia del torneo se extenderá mucho más allá de los partidos disputados en los estadios. En una ciudad reconocida como un importante centro empresarial, cultural y turístico de Estados Unidos, el World of Coca-Cola se destaca como una atracción que conecta historia, innovación y entretenimiento para los visitantes internacionales que llegarán durante la competencia.

Ubicado en el centro de Atlanta, en el lugar donde nació Coca-Cola en 1886, el museo se ha convertido en uno de los principales atractivos turísticos de la ciudad. Desde su apertura en 2007, el World of Coca-Cola ha recibido más de 15 millones de visitantes, ofreciendo una experiencia interactiva que muestra la evolución de una bebida creada hace más de un siglo hasta convertirse en una de las marcas más reconocidas del mundo.

La llegada del Mundial 2026 aumenta la relevancia de este tipo de experiencias. Atlanta será una de las 16 ciudades sede del torneo y albergará partidos en el Mercedes-Benz Stadium, un moderno recinto deportivo con capacidad aproximada para 71.000 espectadores. La ciudad espera una importante llegada de viajeros internacionales que combinarán la asistencia a los encuentros con visitas culturales, gastronomía, compras y entretenimiento.

El torneo será el más grande en la historia de la FIFA. La edición 2026 contará con 48 selecciones nacionales, 104 partidos y tres países anfitriones: Estados Unidos, Canadá y México. Con encuentros distribuidos en 16 ciudades, la competencia representa una oportunidad económica y turística sin precedentes para América del Norte, generando actividad para hoteles, restaurantes, transporte, comercios y atracciones locales.

Dentro de este escenario, el World of Coca-Cola refleja una tendencia creciente en el turismo deportivo: los viajeros ya no buscan únicamente presenciar una competencia, sino vivir experiencias completas relacionadas con el destino. Los aficionados que llegan por un partido desean conocer la historia de la ciudad, descubrir lugares emblemáticos y crear recuerdos que permanezcan después del evento deportivo.

El museo ofrece un recorrido por más de 135 años de historia de Coca-Cola, con exhibiciones dedicadas a los orígenes de la compañía, campañas publicitarias históricas, objetos de colección y la expansión internacional de la marca. Uno de sus espacios más populares permite a los visitantes probar bebidas provenientes de diferentes regiones del mundo, mostrando cómo los gustos locales influyen en los productos consumidos por millones de personas.

El alcance global de Coca-Cola explica parte del atractivo del museo para los turistas internacionales. Actualmente, la compañía tiene presencia en más de 200 países y territorios, convirtiéndose en una de las marcas estadounidenses con mayor reconocimiento mundial. Para muchos visitantes extranjeros, conocer el lugar donde nació Coca-Cola representa una conexión directa con una parte importante de la cultura empresarial y popular de Estados Unidos.

La relación entre Coca-Cola y el fútbol internacional también fortalece su presencia durante el Mundial. La compañía mantiene una alianza histórica con la FIFA desde 1976 y ha participado como patrocinador oficial de múltiples ediciones de la Copa Mundial. Durante décadas, el fútbol se ha convertido en una de las principales plataformas para conectar con aficionados de diferentes culturas y generaciones.

Atlanta cuenta además con ventajas estratégicas que favorecen el crecimiento del turismo deportivo. La ciudad alberga el Aeropuerto Internacional Hartsfield-Jackson Atlanta, uno de los aeropuertos con mayor movimiento de pasajeros del mundo, y funciona como un punto clave de conexión entre Estados Unidos, América Latina y otros mercados internacionales.

El impacto del Mundial se extenderá más allá de los estadios. Estudios sobre grandes eventos deportivos muestran que los visitantes suelen aumentar su gasto en museos, restaurantes, atracciones culturales, transporte y comercios locales durante sus estadías. Para las ciudades anfitrionas, el desafío consiste en transformar una visita deportiva de corta duración en una experiencia turística más amplia.

El World of Coca-Cola demuestra cómo una marca histórica puede integrarse al ecosistema del turismo moderno. Su importancia durante el Mundial FIFA 2026 no está únicamente en contar la historia de una bebida, sino en mostrar cómo una creación local de Atlanta logró convertirse en un fenómeno global capaz de conectar personas, culturas y generaciones.

Mientras el torneo reúne a millones de aficionados alrededor del fútbol, destinos como el World of Coca-Cola ayudarán a definir la experiencia de los viajeros. Para Atlanta, el Mundial representa una oportunidad para mostrar al mundo su identidad, su historia y sus atractivos, reforzando su posición como un destino turístico internacional.

By Heydi Bernal for Ruta Pantera on 7/14/2026 4:17:05 AM

×
References:
El Doce. (2026). El Doce en el Mundial: el recorrido por el imponente museo de Coca-Cola en la ciudad donde nació la bebida.
FIFA. (2026). FIFA World Cup 2026 Tournament Information.
The Coca-Cola Company. (2026). Global Brand Information and FIFA Partnership.
World of Coca-Cola. (2026). Museum History and Visitor Information.



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