Here you can learn about our team and mission, view our Media Kit, and consider the benefits of advertising your company on the Ruta Pantera platform.
Heydi, Director of Member Services at Ruta Pantera
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What's happening at Ruta Pantera?
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Company news, our vision, newsletter, and "RuPa" awards.
At the International Tourism Fair 2025
Making new friends at the FIT convention in Buenos Aires. What a show! We'll be exhibiting next year. ...
Our Safari Hats Are Here!
Join us on safari in this new outback-stle sun hat, with a RuPa shirt to match.
New livecast: Deep Journeys
This show is produced by Heydi Bernal and takes viewers to exotic places throughout the hemisphere.
A New Product Label
Here is our new label for all our BioTique products.
The RuPa Cosmo-tote
Keep these creams, brushes and glosses organized with our new RuPa Cosmo-tote.
October, 2025 RuPa attended the Feria for International Tourism (F.I.T) in Buenos Aires and made over 500 new friends and contacts in the Latin American travel industry.
September, 2025 With the help of consultant Karla Chio, we launched our Business User services, including a Industry Directory and Business Intelligence Reports.
September, 2025 Launched automated translation of our website in English, Spanish and Portuguese.
August, 2025 Created a new livecast called Deep Journeys, hosted by Chris Engholm and to air in November.
August, 2025 Designed a host of new BioTique products, including caps, shirts, a RuPan cooking apron, and a cosmo-tote.
August, 2025 Released our first edition of the RuPa newsletter, in print and in Spanish.
July, 2025 Hit our 500th published article mark. Congrats to all of our writers!
June, 2025 Begin recording episode of two livecasts: Travel+Style and Let's Go, both hosted by Jazmin Agudelo and Estafania Muriel.
Make Your Connection
We intend to bring people from different corners of the hemisphere closer together. We invite you and your company to become a part of something big.
Ruta Pantera was born with a mission to enhance cross-border knowledge of Pan American destinations and new modes of travel experience that can enrich human life and bring people of our hemisphere together.
Our vision is to promote closer-to-home travel, as opposed to Europe-focused journeying, and thus reduce the impact of travel on the climate.
Moreover, we want to promote Pan American understanding and unity of purpose in matters such as sustainability, community participation in the benefits of tourism, and opportunity for women in the industry.
We are believers in the power and patrimony of the Americas working in unity for mutual benefit. No longer are the countries of the Global South to be considered "developing" republics dependent or beholden to the superpowers of the Global North. A new age has dawned with a host of players competing, and yet cooperating. Alliances begin with interchange; they begin with travel.
Our first newsletter is now available, which is dedicated to describing our digital travel platform and our team members. You can view an English-language version here.
The next one will be available in November, 2025 and focuses on the City of Eternal Spring -- Medellin, Colombia, which has captured the hearts of so many international travelers this year.
Our newsletter renders the best of our Current Issue of Ruta Pantera, which can be viewed using the link at the top our Home page. (Use the navigation bar above) .
Awards and Medallions
RuPa awards of recognition are granted annually in a host of tourism categories, including Best Restaurant Experience and Best Nightlife Destination.
Ruta Pantera recognizes and rewards innovation and creativity in the travel industry. Periodically, we award RuPa “medallions” when we discover a not-to-miss place, restaurant, or experience.
And in each year in November (starting in 2026), we issue Annual RuPa Trophies for the best travel offerings in several categories. Winners will be honored with published articles and recommendations to our membership.
Declaration of Principles
Our principles do not seek to orient our work toward partisan debate, but rather to clearly express the values that guide us.
We are all living an historical moment marked by increasing tension over the cultural and moral direction of societies in the Americas. Readers should be informed that Ruta Pantera defines itself as a progressive publishing endeavor that stands up to the advance of conservative ideologies which seek to impose setbacks in fundamental human rights and freedoms in the hemisphere.
In our travel journalism, we identify with a worldview committed to social justice, gender equality, inclusive diversity, the defense of human rights, respect for the environment, and progress toward freer and more democratic societies. And we do not believe in hiding behind neutral or corporate language, nor in adopting a false impartiality in the face of the major issues that define our present social reality.
Our team in action, promotional services, shopping area, and media kit.
Enter the Jaguar
A fantastic illustration by Victoria, but we haven't yet found a place to use it! Maybe a tee-shirt?
Peripatetic Editor
Chris Engholm filming along the Medellin River during the annual Flower Parade in August.
Aspiring Sillatera
Business manager and TravelDesk editor, Heydi Bernal carrying a lighter burden that usual, in Santa Elena, Colombia.
Dream Team
Chris Engholmwith consultant Cristian Molina and video editor Marbel Montoya in Parque Arvi, near Medellin.
Portrait of an Artist
Our talented illustator, Victoria in Florida before relocating back to Medellin a few months ago. Yay!
Travel+Style
Estafania and Jazmin make it look easy on the set of our most popular livecast.
Finding His Bliss
Chris finds new friends and hunting advice on Monkey Island in Amazonia, near Leticia, Columbia.
"V" Is for Videographer
Marbel sets up for a livecast shoot in our Medellin studio.
La Moda Mexico City
Editor and host Jazmin Agudelo finds iconic views and timeless style in CDMX.
Fusion Fantastico!
The Short-term Chef and his assistant Marbel whip up something eclectic on Fast Fusion.
Walk in the Parque
Marbel, Heydi, David, and Cristian on our first field journey almost two years ago!
Thanks to a Pathfinder
Heydi and Chris a trusted company strategist, Micheal Bernal, at La Betania Cafe in Sabaneta.
House Party
The Ruta Pantera office and studio in Medellin, brimming with team members and friends of the project.
Back In the Hills
When Chris isn't traveling he's usually in our Ozarks studio in Bentonville, Arkansas.
Boeing 737 Included
Our new logo in the design phase. Should the plane be animated in our App. (I think so!)
As Frank Sinatra sang, "It's been a very good year..."
We have now assembled an incredible team to
bring the Ruta Pantera vision to fruition. To learn about us, please view our
team bios in the right-hand column.
And like us, if you're a content creator and love to travel, we would
love to hear from you! (Please send your instagram address to chris@rutapantera.com)
Media Kit Coming Soon
Our media kit will be available in November, 2025. Thank you!
Our forthcoming digital media kit introduces our offering to both travelers and business users, as well as potential allies and advertisers.
It describes how we are combining the rigor of travel journalism with entertaining broadcasting to create a rich and unique class of travel-related content.
The Ruta Pantera platform offers an opportunity to connect your brand with the international travel community in three principal languages of the Americas -- a vast region where travel is growing at a rate of 17 percent annually on average, depending on the country.
Hence, the kit contains details about our promotional packages and advertising space rates, and invites start-up companies to take advantage of a six-month free advertising arrangement with Ruta Pantera, a win-win for both parties. Create an alliance with us today.
Claim Your Space
For Business Users, Ruta Pantera is a great way to introduce your travel-related product or service to our membership of travelers interested in Pan America.
Ruta Pantera connects its business subscribers with its individual travel members, making space available for promotions or products and services we feel will benefit our membership. Call it, “curated advertising” if you will.
We work to match your brand with complimentary content for maximum impact and retention.
Meanwhile, our backend data center records information about our users' behavior so we can report on the effectiveness of your advertisement in real time.
Please see our informative episode of Rupa 2.0 - Make Your Connection (top, right column) to learn more about how we can help your
company create specialized promotions and take advantage of our free six-month advertising offer to startup companies.
BioTique - Gifts, Gear and Travelwear
Our team uses the products we sell, and we only sell products we endorse.
As a business subscriber, your product brand is important and we want to share it with our travel membership.
The BioTique shopping area on the Ruta Pantera website and App features products that are hand-made using sustainable materials and processes.
Our own product line is in development as well, with our caps, totes, water bottles, and shirts to be followed by travel bags and travelwear.
In the future, we plan to help our business users sell products to our members on a commission or re-distribution basis.
Reports and Studies
We provide reports and studies on travel business topics in a professional, industry-facing editorial style to help you keep pace with our fast-changing industry.
Published exclusively for our business users, we create deep-dive custom reports about the travel industry topics, which are available in our Business Intelligence Reports library.
These documents offer in-depth analysis of relevant commercial topics, like AI's influence on travel agencies, corporate travel trends, and the long-term
outlook for eco-tourism.
We also create and maintain specialized contact lists of tourism-related companies with website and instagram addresses,
which we make available to business subscribers using a search tool and report generator on our website.
Custom commercial and marketing studies are also available. Contact us for a quote.
And lastly, we are developing an exciting new AI tool (data mining agent) to gather specific travel information for business subscribers, to be distributed daily.
